Less than two years after acquiring the award-winning web development and software firm booj, RE/MAX, LLC has announced the launch of the booj Platform. The custom-built platform features an integrated suite of digital products that will empower high-producing agents, teams and brokers to proactively establish, manage and grow client relationships.
Developed by booj engineers in collaboration with thousands of RE/MAX Affiliates, the booj Platform is focused on delivering a better customer experience by streamlining the work of agents, from lead generation to post-close nurturing and beyond. Customer Relationship Management (CRM) is at the core of the booj Platform, deeply integrating additional features, including:
The booj Platform addresses the need for a holistic real estate technology solution as a better option to the siloed, one-off third-party solutions. With CRM at the core of this ecosystem, the booj Platform also integrates transaction management partners that are widely adopted across the industry, DocuSign, dotloop, zipLogix and more. By offering deep integrations with key partners, RE/MAX ensures that agents can continue using products they know and trust, while allowing data to flow back into the booj Platform to keep all their information centralized and easy to access.
“This is a milestone moment for our brand. RE/MAX agents consistently outsell other agents by more than 2-to-1 at large brokerages, and the booj Platform will only strengthen their competitive advantage,” said Adam Contos, RE/MAX CEO. “When homebuyers and sellers decide to work with a RE/MAX agent, they can rest assured that their agent comes equipped with the tools, training and technology to deliver a professional, efficient and smooth homebuying or selling experience.”
“The highly customized platform for RE/MAX provides world-class experiences to the consumer”– John Sable
The platform is not a simple rebranding of existing solutions, but rather products built with a deep understanding of the marketplace and the unique needs of RE/MAX Affiliates.
“No one knows their business better than our brokers and agents. That’s why we’ve gathered feedback from thousands of agents along the way to ensure what we’re producing is what our network needs,” said Jerry Modes, Senior Vice President of Information Technology at RE/MAX. “We’re the original real estate disruptor and we’re built on a culture of innovation and adaptability. The launch of the booj Platform is a testament to that revolutionary culture.”
Booj co-founders, John Sable and Ido Zucker, recognized the opportunity for technology to transform the real estate business. “The highly customized platform for RE/MAX provides world-class experiences to the consumer creating a more efficient homebuying and selling process,” said Sable. “Aligning this technology with a real estate network with a global footprint was a first-of-its-kind opportunity and we’re excited to be producing leading technology during this pivotal time in the industry,” added Zucker.
A fundamental element of the booj Platform is based on feedback driving future development. “This is just the beginning. RE/MAX will continue optimizing and building on the booj Platform over time,” adds Contos. “We have an unwavering focus on winning. The goal is to remain the pack leader – keeping people engaged so that a client today, remains a client tomorrow.”
Product rollout has begun and will continue throughout the remainder of the year. Initial rollout of the platform is for U.S. Company-Owned Regions and then to participating Independent Regions and Western Canada, with plans to expand further internationally. The next phase of this rollout will include a new remax.com and consumer-facing mobile experience that will enable RE/MAX Affiliates to deliver a more data-driven and efficient homebuying experience.
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